Fitnito vs Zen Planner for a Small Gym
Zen Planner publishes Studio from $99/month and raises the price as active members increase. The page does not name a currency. Fitnito's software price does not change with member count.
Free plan available · No credit card required · 30-day trial on paid plans
How Fitnito Compares to Zen Planner
Zen Planner is the better fit if you want belt and skill tracking, a member app, and marketing in Engage, and you are fine paying more as active members grow. Fitnito is the better fit if you want the software price to stay flat and you do not need rank tracking or a native app.
Zen Planner
- Studio is $99/month for 0 to 45 active members and $289/month at 251 or more.
- An active member is someone with a membership, or who attended an event in the past month. Prospects and staff are not counted. The bill adjusts each month.
- Essentials starts at $198/month and Ultimate at $348/month for the same 0 to 45 band. A branded app is $39/month.
Free, or flat $34.95/mo $349.95/year billed annually
- A genuinely free plan to get started — no credit card
- One flat software price, with no per-booking fees. Fitnito Payments, if you use it, is $1.00 per member per month plus 1% on a paid plan. Stripe's card fees are separate.
- Month-to-month — cancel anytime, no lock-in
- Just what a gym needs — set up in one conversation
- We help migrate your members and classes for you
Comparison reflects each platform's typical positioning and publicly listed pricing, not exact quotes for your gym. Compare your current Zen Planner bill to $34.95/month.
Published prices, Fitnito and Zen Planner
Copied from zenplanner.com/pricing and zenplanner.com/pricing/active-member-tiers on 7 October 2026. Those pages list dollar amounts and do not name a currency. Zen Planner says the plan is month-to-month.
| Plan | Price | What the page says |
|---|---|---|
| Fitnito | ||
| Starter Plan | Free | No software subscription. |
| Monthly Plan | $34.95/mo | Fitnito Payments, if you use it, is $1.00 per member per month plus 1% on a paid plan. Stripe's card fees are separate. |
| Yearly Plan | $349.95/yr | Billed once a year. |
| Zen Planner | ||
| Studio, 0-45 active members | $99/mo | Full Studio feature list at every member band. |
| Studio, 46-60 | $133/mo | Same Studio features. |
| Studio, 61-75 | $155/mo | Same Studio features. |
| Studio, 76-100 | $189/mo | Same Studio features. |
| Studio, 101-150 | $229/mo | Same Studio features. |
| Studio, 151-200 | $239/mo | Same Studio features. |
| Studio, 201-250 | $269/mo | Same Studio features. |
| Studio, 251+ | $289/mo | Same Studio features. |
| Essentials, 0-45 | $198/mo | Studio plus website. 251+ is $388/mo on the same page. |
| Essentials, 46-60 | $232/mo | Studio plus website. |
| Essentials, 61-75 | $254/mo | Studio plus website. |
| Essentials, 76-100 | $288/mo | Studio plus website. |
| Essentials, 101-150 | $328/mo | Studio plus website. |
| Essentials, 151-200 | $338/mo | Studio plus website. |
| Essentials, 201-250 | $368/mo | Studio plus website. |
| Essentials, 251+ | $388/mo | Studio plus website. |
| Ultimate, 0-45 | $348/mo | Studio, website, and Engage. 251+ is $538/mo. |
| Ultimate, 46-60 | $382/mo | Studio, website, and Engage. |
| Ultimate, 61-75 | $404/mo | Studio, website, and Engage. |
| Ultimate, 76-100 | $438/mo | Studio, website, and Engage. |
| Ultimate, 101-150 | $478/mo | Studio, website, and Engage. |
| Ultimate, 151-200 | $488/mo | Studio, website, and Engage. |
| Ultimate, 201-250 | $518/mo | Studio, website, and Engage. |
| Ultimate, 251+ | $538/mo | Studio, website, and Engage. |
| Engage | $249/mo | Marketing add-on listed on the pricing page. Included in Ultimate. |
| Website | $99/mo | Listed as a starting price. Included in Essentials and Ultimate. |
| Branded app | $39/mo | Add-on. |
| Card reader (Lane 3600) | $39/mo | Add-on. |
An Honest Feature Comparison
We're a smaller, cheaper tool and we don't pretend otherwise. Here's the real picture — including what Zen Planner does that we don't.
| Feature | Fitnito | Zen Planner |
|---|---|---|
| Classes, members, and price | ||
| Class scheduling & capacity caps | ||
| Member self-booking site | ||
| Memberships & punch-card passes | ||
| Online payments to your own bank | ||
| AI setup assistant | Not listed | |
| Genuinely free plan to start | — | |
| Flat monthly software price (unlimited members) | — | |
| Hands-on help moving your data over | ||
| Waitlists with automatic promotion | — | Not listed |
| 1-on-1 / appointment booking | — | Not listed |
| Native member mobile app | — | |
| Email / SMS marketing campaigns | — | Varies |
| Retail / point of sale | — | |
| Performance / WOD tracking & leaderboards | — | |
| AI | ||
| AI Connector (MCP) that can run the gym On every plan. The address is https://mcp.fitnito.com. | Not listed | |
| WebMCP tools on the booking site On every plan. A signed-out visitor can list classes. A signed-in member can book or drop. | Not listed | |
| Booking and payments | ||
| Pay-per-class drop-ins (Book now) Needs Fitnito Payments, then a drop-in price on the program. | ||
| Sessions left on the schedule, plus a low-sessions email On every plan. | Not listed | |
| Email the owner when someone books a class On every plan. Off until you turn it on under Settings, Notifications. | Not listed | |
| Choose whether members can cancel When Fitnito Payments is on. On by default, they cancel from Manage payments. Off, they send you a note, and the payment page hides cancel. | Not listed | |
| Booking reminders Premium. Off until you turn them on. | Not listed | |
| Tax on member receipts When Fitnito Payments is on, and you have tax registrations in Stripe. No tax line until then. | Not listed | |
| Memberships | ||
| Change a member's plan without cancelling On every plan. Both plans bill the same way and in the same currency. | Not listed | |
| Memberships that end after a set number of payments On every plan. | Not listed | |
| Visits that top up, or reset on the 1st On every plan. | Not listed | |
| Pause a membership Premium. Paid plans, including the trial. | ||
| Members and forms | ||
| Signed documents and waivers Premium. Off until you publish one. | ||
| Custom profile fields Premium. The list starts empty. Nothing here is required to book. | Not listed | |
| Required profile fields Premium. Staff at the desk can still skip one. Phone stays optional until you mark it required. | Not listed | |
| Family booking Premium. You can turn it off in Settings. | ||
| French interface The booking site and the console follow the browser. Emails stay English. | Not listed | |
| Staff | ||
| Staff and coach logins On every plan. Free includes up to five staff. A coach does not see payments, passes, or the member desk. | ||
Zen Planner's capabilities reflect its generally-marketed feature set and vary by plan — check their current pricing for specifics. If a missing feature is a dealbreaker for you, we'll tell you straight.
An outside assistant can run the gym from https://mcp.fitnito.com. Sign in and approve. It is on every plan. How to connect an AI agent
Built Because One Gym Got Priced Out
Fitnito started when an independent gym faced a steep price hike on its booking software — an increase that cut too deep into a small business's margins to justify. With weeks to spare before members would lose the ability to book classes, we built a simple, affordable alternative and got them back up and running before the next billing cycle.
That's why affordability isn't a marketing angle for us — it's the entire reason Fitnito exists.
Read our storyEverything a Small Gym Actually Needs
No bloat. No enterprise complexity. Just the tools that keep your gym running.
Scheduling & Self-Booking
Set recurring weekly classes once with caps and a coach. Your gym gets its own booking site where members reserve and cancel their own spots.
- Recurring & one-off sessions
- Class capacity caps
- Mobile-friendly booking site
Members & Passes
Keep client profiles, punch cards and unlimited memberships in one place — with your dashboard flagging members running low on visits.
- Member profiles & history
- Punch cards & unlimited passes
- Low-visit alerts
Payments, Your Bank
Collect membership and class fees with Fitnito Payments — recurring billing, automatic pass access, deposited straight to your own bank account.
- Recurring membership billing
- Stripe-powered, paid to your bank
- Optional — only if you want it
We'll Help You Move Off Zen Planner
Leaving Zen Planner shouldn't mean your members lose access overnight. Tell us what you're on now and we'll help bring your members, programs and weekly schedule across — so your gym keeps running through the transition, usually before your old bill renews.
- Import your members and class schedule
- AI setup assistant builds your gym in one chat
- Real human support at every step
Fitnito vs Zen Planner FAQ
Is Fitnito a good Zen Planner alternative?
If you want class scheduling, member self-booking, passes, and a software price that does not rise with headcount, yes. Zen Planner is the better fit if belt tracking, a member app, or Engage marketing is the reason you are shopping.
How does Zen Planner's price compare?
Zen Planner Studio starts at $99/month for up to 45 active members and is $289/month at 251 or more. Fitnito's paid software plan stays $34.95/month or $349.95/year. Zen Planner's pages do not name a currency.
Where is Zen Planner the better fit?
Martial arts schools that want belt and skill tracking, plus a member mobile app, will get more of that from Zen Planner Studio. Ultimate adds their Engage email and text campaigns. Fitnito does not do rank tracking or a native app.
Does the Zen Planner bill change when members join?
Yes. Their pricing page says the bill adjusts each month from the active member count. Prospects, staff, alumni, and pay-per-session attendees are not counted.
Can I connect an AI assistant to Fitnito?
Yes. Add a connector in your assistant and use https://mcp.fitnito.com. Sign in and approve. The steps are at https://help.fitnito.com/owners/advanced/connect-ai-agents. It is on every plan. The assistant can run the gym the way the in-app Assistant does. Read only can look, and cannot book or change anything.
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